Merchandise Mart was the world's largest building when it opened nearly nine decades ago. The concept at that time was to illuminate other waterfront structures such as Chicago's movable bridges, the Civic Opera House and Lower Wacker Drive. Lighting up the Mart is an idea that goes back to 2014 when the Lighting Framework Plan was commissioned by the Mayor's office and Choose Chicago. The Mart's chief operating officer, Myron Maurer told the Chicago Tribune that "Art on theMart" could run two hours a night and five nights a week and perhaps 10 months out of the year. Some details still need to be finalized, such as the hours of operation. The installation will cost $8 million and Vornado will cover this cost as well as its estimated $500,000 annual operating costs. The City of Chicago and the Mart's owners will commit to a 30 year agreement to expedite the project and pending City Council approval. The display will be entirely devoted to public art and will have no commercial branding or sponsorship. Obscura will be in partnership with Valerio Dewalt Train Associates, a local architecture firm. "Art on theMart" will be the largest permanent installation of its kind in the world. These, however were all temporary installations. They have had experience creating similar video projects on other buildings including the Guggenheim Museum, Sydney Opera House and the Vatican. Obscura Digital is the San Francisco based company that was picked to lead the project last year. It is being called "Art on theMart" and will include 34 video projectors that will be coming out the end of September according to an announcement by Chicago Mayor Emanuel, the city's Department of Cultural Affairs and Special Events and property owner Vornado Realty Trust. Because level three was also designed to function as an event space, there is a greater connection between the floor and ceiling elements and the exterior of the building to draw your eyes outside to the views of downtown Chicago, making for an unforgettable experience.According to Chicago Curbed, the facade of Chicago's 1930 art deco Merchandise Mart will be turned into a 3 acre riverfront digital canvas. ![]() The third level gives of a more sophisticated and elegant aesthetic, made up of natural materials such as wood and stone. ![]() The center itself has a different feel, inspired by energy and movement, with bold graphics and colors. Creating positive and negative space, strong contrasts and movement were also influenced by music, with tight textures representing the high notes and broad scale representing the deep notes.Ī few levels above on levels 23 and 24, the team designed all environmental graphic pieces within the fitness center. To celebrate the building’s structure and its surroundings, the amenity spaces flow alongside the river, using pattern, texture, shape, and light influenced by Goettsch’s design. These planning studies demonstrate the great efficiencies that the design of the building floor plate can offer to the legal industry at 110 North Wacker Drive. ![]() The NELSON team is also designing several offices throughout, as well as developing initial planning studies for the legal tenants considering occupancy. NELSON Worldwide has designed spaces that reinforce an immediate connection to one of the city’s greatest attractions-the Chicago River, which plays an integral role throughout all aspects of the building and has contributed to its leasing momentum. Much like everyone who walks into the towering lobby, 110 North Wacker is a distinguished character in the Chicago story. The NELSON team drew inspiration from the exterior architectural elements designed by the world-renowned architecture firm, Goettsch Partners, and re-interpreted them within the planes of the luxurious interior materials, paying homage to Chicago’s unique urban scene. “NELSON Worldwide was tasked with infusing five-star hospitality elements throughout the Class A tower’s amenity spaces, which feature a conference center for tenant use a two-story, state-of-the art fitness center a tenant lounge and multi-tenant floor elevator lobbies and circulation corridors.
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